A few weeks ago, I was perusing the Popular Feed of our tea&bannock Instagram, and came across a few shots by Shy Natives. The name snagged my attention, and the polaroid/ lingerie vibe had my Indigenous Feminism senses tingling, in a good way, so I did what any self-respecting woman would do in this day and age: I creeped.
And I’m so glad I did.
Shy Natives is a handmade lingerie brand created by Cheyenne sisters, Madison and Jordan. Featuring delicate florals, sassy straps, and stunning photos that portray a casual sense of intimacy and confidence, this Instagram has quickly become one of my favourites. I’m pleased to introduce you to Shy Natives:
10 Questions / / /
1. What are you/you’s shooting with, and how did you pick the vintage vibe to portray your lingerie collection?
We mainly shoot with the Instax Mini and Wide cameras for now. We love how immediate and experimental the Instax cameras are. It also gives us this vintage vibe you mentioned. We like how you get one shot, and each image is important and unique. We love the art of film photography, and how it takes one back in time. There is a movement in photography to return to film, and we think this coincides nicely with our lingerie brand, which also reverts back to handmade craft.
2. What inspired you two to start the Shy Natives brand, and where does the name come from?
Madison has a passion for sewing. Not too long ago, she decided to sew her first bralette because she couldn’t find one that fits her frame in the stores. We know other women have this same issue, so we created Shy Natives to make custom-sized bralettes to fit every woman. We like the idea of shyness and lingerie, and how these words conflict. We strive to make beautiful images and stray way from sexual depictions. Shy and Natives came together and felt right for us. We are Northern Cheyenne as well, and we like that Shy and Chey are homophones.
3. Jordan, you’re also a printmaker, and I love your Instagram feed – those prints speak to me. How does your personal art flow into your collective lingerie art with your sister?
Thank you! I love designing patterns and playing with different marks and colors. In my free time, I work and print in a studio in Berkeley, California. I am incredibly lucky to continue printmaking and making art. One day soon, I want to design fabric to incorporate in the bralettes. In addition, I will silk screen print graphic t-shirts and tote bags to promote Shy Natives. Madison’s sewing experience, and my Studio Art and design experience combine to create a dynamic business.
4. Madison, your Instagram is private, and I can’t creep, ha. But it does say you sew, so was Shy Natives your first lingerie collection, and what have been some of your favourite mistakes while undertaking this new series?
Where do we get started? My biggest challenge has been drafting patterns for cups to accommodate all sizes and shapes. Shy Natives is my first lingerie collection, and I am learning a lot. If I sew when I’m rushed, I’m bound to make silly mistakes like sewing straps on backwards.
5. What kind of reception is Shy Natives getting from the community?
Shy Natives is very new right now, but reception has been inspiring and encouraging. Many people have reached out to us wanting to purchase our products or collaborate. We are still in the beginning phases of our business, so we hope to launch soon. In the mean time, we continue to develop our apparel and brand.
6. As Indigenous women creating images and lingerie art that indicate a casual and comfortable relationship with intimacy and sensuality, what are you hoping to say with this line?
We hope to empower all women. We are women making lingerie for other women. Lingerie that people want to wear. It’s also fundamental to our label that we are Indigenous women creating art and products. In addition to creating our lingerie, we want to spread awareness about the epidemic of violence against Native women. Soon, we will donate a percentage of our proceeds to support this cause. We strive to unite and empower Indigenous peoples.
7. What is your favourite design/look so far in this collection, and what is a future design that you are working on?
We both love wearing the black lace strappy bralette. It is very comfortable, sensual, and classic. We are excited to play with different fabric patterns, design our own fabrics, and potentially expand the line to include underwear, sleeping shorts, and body suits.
8. What is something that people would be surprised to know about you two?
We are both high school record holders. Jordan has the pole vault record and Madison has most points in her basketball career.
9. Dreaming big, what is the ultimate goal for the both of you, as artists?
We dream to empower Indigenous women with our products, passions, and images.
10. Favorite quote/s:
“You may be as different as the sun and the moon, but the same blood flows through both your hearts. You need her, as she needs you…”
– George R.R. Martin, A Game of Thrones